Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Episodes
467 episodes
How to squeeze every dollar out of an event sponsorship
In a relationship-driven niche like healthcare IT, the deal happens in the room, not the inbox. In this episode of Content Amplified, Larry Kaiser, Chief Marketing Officer at Optimum Healthcare IT, explains why a little over 60% of his budget g...
Why user-generated content is the future of B2B marketing
The branded voice is losing its grip, and the people inside your company are about to replace it. In this episode of Content Amplified, Nicole Gates, VP of Global Growth at Varonis, makes the case that user-generated content is where B2B market...
Reading a brand's next move from where and how it advertises
A brand's advertising is its identity showing up in public, and it tells you what that brand is about to do next. In this episode of Content Amplified, Karisa Schroeder, who works on GTM strategy at MediaRadar, explains how to use ad intelligen...
Why AI replaces the labor in marketing, not the people
AI is great at writing drafts, pulling data, and generating variations, but marketing has never really been about that kind of output. In this episode of Content Amplified, Sarah Balli, an external communications specialist who also does conten...
If you're not in sales, you're in sales enablement
Sales sits on the frontier, and they cut all of our paychecks, which is not provocative, it is just math. That is the line Andrey Zevakhin uses to make a bigger point: enablement was never meant to be a small team pushing content an...
Make one asset work harder: the Bisquick theory of content
Most content teams treat a finished report as a checkbox, when it should be the starting batter. In this episode of Content Amplified, Pat McParland, VP of Marketing at MetricStream, makes the case for getting back to basics and mak...
Why unpolished, trust-based content is beating AI-perfect content
Someone gets in a car accident, Googles a lawyer, and lands on a site that reads like a resume. They are already gone. In this episode of Content Amplified, Jonathan Murray, Marketing Director at Legends Legal Marketing, explains wh...
Why simplicity is a growth strategy, not soft brand work
Most marketers believe they have a great story that nobody is hearing, but the real problem is complexity. In this episode of Content Amplified, Dory Ellis Garfinkle, Chief Marketing Officer at Siegel+Gale, makes the case that the w...
Why your sales standards are really just suggestions
If you don't enforce a standard, you don't have a standard, you have a suggestion.In this episode of Content to Close, Hoffen Guo, who has sold into aircraft engine giants, run enterprise learning partnerships at Udemy, and now leads 100...
Why AI outputs don't equal a content strategy
Producing more content faster is not the same as producing content that matters. In this episode of Content Amplified, Adam Haskew, Associate Director of Brand Experience at Redis, makes the case that AI accelerates your outputs but does nothin...
Why your event should be the start of your content, not the finish line
Most teams treat an event as a one-time moment, measure success by attendance, then move on to planning the next one. In this episode of Content Amplified, Adrienne Collins, who leads the events team at a SaaS company and has spent 13 years in ...
Why most employee advocacy programs turn your team into parrots
Most employee advocacy programs fail because they turn employees into parrots, repeating the same product message over and over until no one wants to share anything. In this episode of Content Amplified, Matt Mullan, Director of Social Media at...
Why training alone won't make your reps revenue-ready
Most sales teams have more enablement material than ever and reps who still freeze on live calls. In this episode of Content to Close, Gus Garza, an enablement leader at Yext, explains why the gap between training and revenue readin...
Why audience-first content beats cranking out specs and features
Stop cranking stuff out. That is the first move John Henkel wants every product marketer to make before they touch another asset. In this episode of Content Amplified, John, who leads product marketing for the AV segment at Netgear,...
Why your content is only as strong as the people you bring in
Most content doesn't fall apart at the idea stage. It falls apart in the handoff. In this episode of Content Amplified, Leo Kosir, a Chicago-based creative leader with 20-plus years across boutique design firms, full-service ad agencies, pharma...
Why the content mill era is over and what replaces it
For twenty years, marketers chased lowest-common-denominator search traffic by repackaging the same information everyone else was publishing. AI just made that playbook worthless. In this episode of Content Amplified, Stacy Shelley, a 20-year B...
Why the AI silver bullet isn't fixing your revenue problem
The old gated-ebook playbook stopped working around 2018, and slapping AI on top of it isn't going to bring it back. In this episode of Content to Close, Matt Zelasko, founder of growth agency Radish and self-described "Tom DeLonge of RevOps," ...
Why authentic creator content sells (and brands keep killing it)
The content that actually sells often gets rejected in the first round of brand approval. In this episode of Content Amplified, Chelsea Clark, founder of Momfluence, shares what six years of running creator campaigns for over 500 brands has tau...
How to build a B2B creator program that drives pipeline, not just reach
Most brands treat influencer marketing like an ad buy. Hand over some money, get a sponsored post, hope for awareness. In this episode of Content Amplified, Justin Levy, Director of Social Media, Influencer Marketing and Community at Nerdio, br...
Why personalization is dead and anticipation is the next era of marketing
Personalization is still reactive, and that is why it stopped working. In this episode of Content Amplified, Katie Carroll, VP of Product Strategy at Businessolver, makes the case for moving past variable tags and behavioral triggers into antic...
How to build a sales and marketing feedback loop that actually works
Most marketing teams hand sales a stack of brochures and never hear back. In this episode of Content to Close, Nat Norris, VP of Marketing and Customer Success at Model 1 Commercial Vehicles, breaks down how his team gets out of the trophy case...
Why your KPIs aren't relationship material
Stop chasing the customer and make the customer chase you. In this episode of Content Amplified, Trisha Navidzade, VP of Marketing at DZYNE Technologies, breaks down why most marketing KPIs are "KPI fluff" and how to swap booth-traffic and view...
Why product marketing teams should be structured like newsrooms
When your G2 category has 97 listings and the average is 75, sounding like everyone else is a death sentence. In this episode of Content Amplified, Mike McGee, Director of Product Marketing at Vantaca, explains why he's building his PMM team to...
Why nobody cares how the sausage is made (and what marketers should do instead)
Nobody wants to know about the space-age polymer in your product. They want to know what it's going to do for them. In this episode of Content Amplified, independent creative director Orin Bliss Brecht draws on a career that started at Spin Mag...
Why trust is the foundation of every revenue conversation
Most deals don't fall apart at pricing. They fall apart because trust was never built in the first place. In this Content to Close episode, Tamara Asselta, founder of Stratas Consulting, breaks down why trust is the most crucial skill any reven...
