Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Episodes
412 episodes
How do you connect content creation to actual pipeline and revenue growth?
Most marketers create content and hope it moves deals forward. Katerina Maerefat shows you the exact system to prove it does—then build more of what works.Content becomes powerful the moment you stop treating it separately from your reve...
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15:28
How Can SMBs Build a Go-To-Market Strategy Without Enterprise Budgets or Tools?
Most SMBs believe they need expensive tools, massive teams, and enterprise playbooks to build a real go-to-market engine. Launa Rich disagrees—and she explains why the best strategies often start with far less.In this episode of Cont...
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17:29
How Can You Build a Scalable Thought Leadership Engine Using 15-Minute Employee Interviews?
What if your company already has dozens of thought leaders—you just haven’t unlocked them yet?In this episode, Laura Pursley shares how a simple interview process helped transform internal expertise into a scalable content engine. Instea...
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16:54
How Can Marketers Turn Internal Knowledge Into Better Content and Strategy?
What if your best marketing asset isn’t another campaign—but the knowledge already sitting inside your company?In this episode, Katie Robinson shares how a simple effort to organize project data evolved into a firm-wide knowledge managem...
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19:54
How Do You Create B2B Content Customers Actually Care About Instead of a “Glorified Pamphlet”?
Most B2B content fails for a simple reason: it talks about the company instead of the customer. In this episode, Nick Centera explains how great marketers find the intersection between what the business wants to say and what custome...
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20:53
How Should You Balance Brand and Demand to Drive Real Revenue?
Should marketing focus on brand or demand?That question has sparked more debate in boardrooms than almost any other marketing topic. But what if the premise is wrong?In this episode of Content Amplified, Benjamin Ard sits...
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14:03
How Do You Cut Through Marketing Noise with Personalized Customer Journeys?
Everyone says “cut through the noise.” Almost no one explains how.In this episode of Content Amplified, Benjamin Ard sits down with Jessica Thames, Director of Marketing at Assurance Financial, to unpack one of the biggest chall...
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17:57
How Do You Build a Content Engine Around Real Customer Voices?
What if your best marketing asset isn’t your copy — but your customers?In this episode of Content Amplified, Benjamin Ard sits down with Carol Wade, Senior Director of Marketing at Watchfire Signs, to unpack a simple truth: the ...
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16:35
How Do You Build a Content Engine That Actually Drives Revenue?
Most teams treat content like a marketing task. Pritesh Vora treats it like a revenue engine.In this episode, Pritesh breaks down a refreshingly disciplined approach to building a content engine that connects strategy, quality, and real ...
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13:37
How Can B2B Brands Actually Win on Instagram?
Most B2B brands think Instagram isn’t for them. Jenn Herman disagrees—and she has the data, strategy, and real-world results to prove it.With nearly 3 billion monthly active users, Instagram isn’t just a playground for lifestyle brands—i...
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19:12
How Can First-Party Research Turn B2B Content Into a Scalable Growth Engine?
What if your best-performing content didn’t start with a blog post—but with a question no one else thought to ask?In this episode of Content Amplified, Benjamin Ard sits down with Donna Parent, CMO at Dynamo Software, to unpack ...
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24:29
How Can You Use AI to Create Authentic, Human-Centered Content Without Losing Your Brand Voice?
What if AI didn’t replace your creativity—but amplified it?In this episode of Content Amplified, Ben sits down with Mandy Arola, Director of Marketing at Nashville Software School, to unpack a question every marketer is wrestlin...
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16:51
How Can a Niche Attack Strategy Help You Win More B2B Sales?
Most B2B companies don’t lose because they lack opportunity. They lose because they try to be everything to everyone.In this episode of Content Amplified, Amie Milner, EVP of Marketing and Sales Enablement at Abstrakt, breaks do...
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16:13
Is AI Ruining Thought Leadership in B2B—or Raising the Bar?
Everyone is publishing. Few are saying anything new.In a world where AI can generate a blog post in seconds, what actually makes thought leadership real? In this episode of Content Amplified, Ben sits down with Jake Edie—clean e...
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17:28
How Do Custom GPTs Help Teams Create More Without Losing Their Voice?
Custom GPTs promise speed and scale—but without intention, they can quietly erase the very voice that makes your work matter.In this episode of Content Amplified, host Ben Ard sits down with Fred Faulkner, SVP of M...
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17:45
Why Do Buzzwords Make Your Content Less Credible?
Buzzwords don’t make your content smarter—they make it forgettable. In this episode of Content Amplified, Abby Ross explains why vague, overused language quietly erodes trust, weakens differentiation, and confuses the very people you’r...
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14:28
Why Does People-First Content Build Stronger Brands Than Brand Messaging?
People don’t trust brands. They trust people—and that changes how modern brand stories should be told.In this episode of Content Amplified, host Ben Ard sits down with Beka Wueste, Director of Brand and Marketing at Integrated D...
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16:28
How Can Brands Bridge the Gap Between Human Quality and AI Efficiency?
How Can Brands Bridge the Gap Between Human Quality and AI Efficiency?How do quality and artificial intelligence actually meet in a world increasingly flooded with "AI slop"? In this episode of Content Amplified, host Ben...
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17:09
Is AI Rewriting the Rules of Your Content Strategy?
Discover how the rise of AI-generated summaries is fundamentally changing search engine optimization and why your content strategy must pivot to Answer Engine Optimization (AEO) to stay visible.In this episode of Content Amplified...
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13:43
Are You Creating Content Based on Beliefs or Just Demographics?
Mastering the "why" behind your audience's actions is the only way to break through the noise in an increasingly automated world. In this episode of Content Amplified, host Benjamin Ard sits down with April Grudier, a seasoned marketing leader ...
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23:34
Creating High Performing Newsletters Using AI and Subject Matter Experts
Discover how to create newsletters that people actually want to open by combining the efficiency of AI with the authentic voice of your internal experts. In this episode of Content Amplified, Ben sits down with Olivia Martinez to discuss how Mi...
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15:08
Authentic Marketing Strategies for the Age of Generative AI
Discover how to leverage the efficiency of generative AI without creating "AI slop" that alienates your audience.In this episode of Content Amplified, Ben Ard sits down with Andy Brooks to discuss the delicate balance between utilizing n...
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16:23
6 Strategic Pillars to Amplify Your Content and Drive Revenue
Are you drowning in a sea of unorganized content but starving for a cohesive strategy that actually drives business outcomes? In this episode of Content Amplified, Ben sits down with Jennifer Halsey to discuss the journey of moving from "conten...
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22:02
The Untapped Power of Your About Page and Founder Stories
Is your "About Us" page just a brochure, or is it driving real connection? In this episode of Content Amplified, host Ben Ard sits down with marketing veteran Courtney Klepsch to discuss why the "About Us" page is the most undervalued asset on ...
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16:37
Using Creative Risks To Stand Out In Niche Industries
Discover how to transform dry technical concepts into high performing creative campaigns that stand out in crowded niche markets. In this episode of Content Amplified, Ben Ard sits down with GinaRenee Autrey to discuss how she successfully impl...
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16:25
