Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Episodes
489 episodes
Why a perfect five-star rating sells worse than a 4.2
A product with nothing but perfect reviews converts at about the same rate as one averaging 3.25 stars. In this episode of Content Amplified, Todd Caponi, author of The Transparency Sale and former CRO of PowerReviews, explains the research beh...
Why content doesn't close deals, conversations do
A brochure anyone can read out loud is not a sales asset, it is a crutch. In this episode of Content Amplified, Jason Gwilliam returns to explain why the conversation closes the deal and content exists to back it up. Jason walks through the "sc...
How to scale content with AI without losing your point of view
AI can produce a thousand blog posts. It cannot tell you what you believe. In this episode of Content Amplified, Rafael Moiseev, CMO at Customertimes and principal of the fractional CMO consultancy Apex Strata, explains how his team kept scalin...
Why AI is both the best tool and a mortal threat to creativity
Bruce Springsteen played years of small clubs to small audiences before he became the superstar AI can now rip off. In this episode of Content Amplified, Wesley Quock, who leads the brand experience team at ExtraHop, traces the three disruption...
How to get your marketing team out of the execution trap
Marketing teams do not fall into the execution trap because they are bad at their jobs. They fall in because they are so good at executing that every request lands on their desk. In this episode of Content Amplified, Melissa Geertz, Senior Vice...
How to use AI for content without failing the sniff test
Readers can smell AI writing in one line, and once they do, they never give the content a second chance. In this episode of Content Amplified, Lexi Croisdale, Director of Global Content at Varonis, maps out where content teams should sit on the...
How AI shrank one marketing team from twelve to four
What happens when a technical B2B SaaS company decides it doesn't need a twelve person marketing team? In this episode of Content Amplified, Jerome Stewart, a marketing leader who has spent the past decade building AI powered B2B SaaS brands in...
How nonlinear careers build stronger marketing leaders
Marketing careers rarely move in a straight line, and Sayo Martin thinks that's the whole point. In this episode of Content Amplified, Sayo, a former spoken word poet turned hyper growth marketing leader, walks through how she went from an MFA ...
Why brand is a business function, not a marketing function
When Condado Tacos doubled in size in four years, guests started confusing the taco chain for a furniture company. In this episode of Content Amplified, Evan Pardue, Director of Brand and CX at Condado Tacos, breaks down the 18-month brand refr...
Why storytelling is a craft, not a marketing strategy
Storytelling has become the most overused word in marketing, and Emma Lieberman thinks that's exactly the problem. In this episode of Content Amplified, Emma, Director of Copy and Content at Impact Networking, argues that storytelling isn't a s...
How to secure your business as AI turns everyone into a builder
Turn on multi-factor authentication and you will avoid the vast majority of the attacks that quietly drain business bank accounts. That is one of the blunt, practical lessons cybersecurity veteran Jeffrey Bernstein brings to this episode of Con...
Why AI should make your marketers better, not replace them
Handing your team an AI tool and telling them to go figure it out fails for nine out of ten people. In this episode of Content Amplified, Mark Boothe, CMO at Domo, explains how he gets marketers to two, three, even five times their impact: a de...
Why AI's do-more pressure is burning out creative teams
Everyone in marketing has been told to do more with AI, but almost nobody is asking what that volume actually costs. In this episode of Content Amplified, Karen Cooper, Director of Marketing for the content experience team at Wolters Kluwer Hea...
Why your content should be infrastructure, not output
The most expensive thing you can make in marketing is an assumption. In this episode of Content Amplified, Vanessa Mbonu, Vice President of Marketing at the NAACP, explains what changes when a team stops treating content as output (checking the...
How to build a simple mental model in your prospect's head
Anything you say in a sales call either adds or detracts. It's signal or noise, and buyers don't want noise. In this episode of Content to Close, Tim Schwedes, who leads enablement and training for sales engineers at Egnyte, explain...
How to go from sprinkling AI to reinventing your processes
Most companies are "sprinkling AI" onto old processes when the real wins come from throwing the process in the garbage and rebuilding it. In this episode of Content Amplified, Paul Schmidt, VP of AI and Innovation at SmartBug Media,...
How to use AI as a tool within storytelling, not a replacement
If AI falls short in your writing, Clint Horvath says the problem is you: ChatGPT is a mirror, and it can only reflect a story you already know A to Z. In this episode of Content Amplified, Clint, a post-production veteran turned sc...
Why human stories beat polished product content
In B2B, people buy from people, even when it's a corporation selling through a corporation to another corporation. In this episode of Content Amplified, Richard Hutton, Associate Vice President of Demand Generation at Sharp, explains how his te...
How to measure enablement ROI and earn a seat at the table
Most enablement teams can tell you how many people sat through a course, but not whether any of it moved the business. In this special Content to Close episode, Erika Robertson, Director of Enablement at Citrix, walks through how sh...
Tell your company's story through your people, not your brand
Buyers trust a peer who has been there over a brand on a soapbox. In this episode of Content Amplified, Scott Hild, who leads brand and marketing at Propeller, a management consulting firm that helps companies through transformation...
Why AI rank tracking is broken, and what to measure instead
Your content team might be having its best quarter ever, and the dashboard will tell you nothing happened. In this episode of Content Amplified, Tony Pataky, Director of SEO at Procore, explains why measuring your brand's...
Why getting cited by AI now matters more than ranking on Google
For 25 years the game was rank on Google, but no one scrolls past the AI overview anymore. In this episode of Content Amplified, Jeramy Gordon, VP of Marketing at a global background screening company and a 14-year marketer who star...
How to squeeze every dollar out of an event sponsorship
In a relationship-driven niche like healthcare IT, the deal happens in the room, not the inbox. In this episode of Content Amplified, Larry Kaiser, Chief Marketing Officer at Optimum Healthcare IT, explains why a little over 60% of his budget g...
Why user-generated content is the future of B2B marketing
The branded voice is losing its grip, and the people inside your company are about to replace it. In this episode of Content Amplified, Nicole Gates, VP of Global Growth at Varonis, makes the case that user-generated content is where B2B market...
Reading a brand's next move from where and how it advertises
A brand's advertising is its identity showing up in public, and it tells you what that brand is about to do next. In this episode of Content Amplified, Karisa Schroeder, who works on GTM strategy at MediaRadar, explains how to use ad intelligen...
