Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Episodes
430 episodes
How to turn data into narratives people actually remember
Data is only interesting if it tells you what to do next. In this episode of Content Amplified, Kirsten Von Busch, Director of Product Marketing at Experian Automotive, shares how her team turns one of the richest datasets in the au...
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18:05
How search and discovery are changing in the age of generative AI
For twenty years, marketers wrote content to rank. We told ourselves we were writing for users, but most of us were really writing for Google. That playbook is breaking. In this episode of Content Amplified, Rich Missey, a 20-year SEO veteran w...
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16:41
How to be creative in a "boring" industry
Most B2B marketing is a sea of gray. Same content. Same formats. Same safe ideas. In this episode of Content Amplified, Logan Freedman, Global Head of SEO at ManyChat, shares how he built a career out of standing out in industries everyone else...
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14:54
Don't Be Afraid to Create Less
In this episode of Content Amplified (Content to Close special addition), host Ben Ard sits down with Jessika Ward, a sales enablement leader with 13 years of experience building enablement programs from the ground up at SaaS startups ranging f...
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15:02
What Publishing a Book Taught a 20-Year Marketing Veteran About His Own Craft
In this episode of Content Amplified, host Ben Ard sits down with Frank Pasquine, Marketing Director at DoubleVerify and author of the newly released novel The Prince of New York. Frank has spent nearly 20 years in marketing across ad tech, ent...
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19:08
Find Your Superpower, Then Build a Team Around the Gaps
In this episode of Content Amplified, host Ben Ard talks with Allison Myers, Director of Marketing and Communications at Fives Interlogistics, about how identifying your professional superpower changes everything, from your personal brand to ho...
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19:12
Why More Content Isn't Working (And What to Do Instead)
In this episode of Content Amplified, host Ben Ard sits down with Natalie Cunningham, SVP of Marketing at Data Axle, to tackle the tension every marketing team feels: you're producing more content than ever, but pipeline isn't moving.Nat...
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18:02
Sales Enablement Is a Revenue System, Not a Training Function
Most companies still treat sales enablement like a training department. Jason Gwilliam thinks that's exactly why their reps take too long to close. With 25 years in healthcare and med-tech, Jason has built enablement programs from the ground up...
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20:02
Content Is King, but Distribution Wears the Pants
You can create the greatest content in the world, but if it shows up on the wrong channel at the wrong time, it still falls flat. In this episode, lifecycle marketing expert Leslie Bartley makes the case for treating content as guidance rather ...
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18:30
Bringing a Broadcast Mindset to B2B Marketing
What if you treated every digital event like a live television broadcast instead of just another webinar? Roisin Hunt spent a decade in Irish television and radio before bringing that production-first mindset into B2B marketing, and the results...
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17:49
Why People Connect with People, Not Brands
In a world where AI can produce polished content at scale, audiences are craving something different: realness. In this episode, content marketer Marisa Lather breaks down why the "anti-AI aesthetic" is gaining momentum and how brands can close...
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16:29
How Seller Curiosity and Continuous Discovery Drive More Closed-Won Deals
In this episode of Content to Close, host Ben Ard is joined by Claire Scull, founder of ORDO Consultants, to explore the powerful connection between seller curiosity and winning business. C...
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22:00
Marketing Org Design, Content Strategy, and AI's Impact on the Modern CMO
In this episode of Content Amplified, host Ben Ard is joined by Justin Steinman, CMO of ModMed, for a masterclass on marketing organizational design and how it fuels a powerful content e...
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18:28
Using AI for Mega Trend Research and Smarter Content Strategy
In this episode of Content Amplified, host Ben Ard chats with Tuesday Hagiwara about a side of AI that most marketers are overlooking — using it for high-level strategic research and trend ana...
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16:17
Why Trust-Driven Content Comes from People, Not Brands
In this episode of Content Amplified, host Ben Ard sits down with Tiffanie Reynolds, owner of MARCOM Consultants, to explore why trust-driven content comes from real people — not polis...
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16:19
Content to Close Special: How Do You Turn a Failed Sales Call Into Your Best Training Content?
One fumbled call with a hot prospect. One honest conversation in a weekly check-in. One sales enablement leader who refused to let it happen again.Cassie Watkins didn't just create a battle card after her BDR struggled to differentiate a...
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16:10
How to use AI without flooding the internet with garbage content?
AI slop isn't about tools being bad. It's about skipping the thinking and hitting publish anyway. Joya Scarlata cuts through the hype to show you where teams go wrong—and how to use AI as a partner without losing your brand voice.The mom...
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16:29
What does your brand actually do for customers—and why that matters more than you think?
Every click and conversion tells a story, but it's not the full story. Greg Silverman unpacks the hidden role your brand plays in customer decisions—and why ignoring it costs you revenue and long-term growth.Performance marketing wins ev...
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16:40
How do you connect content creation to actual pipeline and revenue growth?
Most marketers create content and hope it moves deals forward. Katerina Maerefat shows you the exact system to prove it does—then build more of what works.Content becomes powerful the moment you stop treating it separately from your reve...
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15:28
How Can SMBs Build a Go-To-Market Strategy Without Enterprise Budgets or Tools?
Most SMBs believe they need expensive tools, massive teams, and enterprise playbooks to build a real go-to-market engine. Launa Rich disagrees—and she explains why the best strategies often start with far less.In this episode of Cont...
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17:29
How Can You Build a Scalable Thought Leadership Engine Using 15-Minute Employee Interviews?
What if your company already has dozens of thought leaders—you just haven’t unlocked them yet?In this episode, Laura Pursley shares how a simple interview process helped transform internal expertise into a scalable content engine. Instea...
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16:54
How Can Marketers Turn Internal Knowledge Into Better Content and Strategy?
What if your best marketing asset isn’t another campaign—but the knowledge already sitting inside your company?In this episode, Katie Robinson shares how a simple effort to organize project data evolved into a firm-wide knowledge managem...
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19:54
How Do You Create B2B Content Customers Actually Care About Instead of a “Glorified Pamphlet”?
Most B2B content fails for a simple reason: it talks about the company instead of the customer. In this episode, Nick Centera explains how great marketers find the intersection between what the business wants to say and what custome...
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20:53
How Should You Balance Brand and Demand to Drive Real Revenue?
Should marketing focus on brand or demand?That question has sparked more debate in boardrooms than almost any other marketing topic. But what if the premise is wrong?In this episode of Content Amplified, Benjamin Ard sits...
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14:03
How Do You Cut Through Marketing Noise with Personalized Customer Journeys?
Everyone says “cut through the noise.” Almost no one explains how.In this episode of Content Amplified, Benjamin Ard sits down with Jessica Thames, Director of Marketing at Assurance Financial, to unpack one of the biggest chall...
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17:57
