Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Episodes
439 episodes
How to use AI across sales, marketing, and customer success
Most people use AI like a chatbot: one short prompt, a back-and-forth, and a mediocre output that gets worse the longer the thread runs. In this Content to Close episode, Richmond Taylor breaks down a smarter way to think about AI across the wh...
Why more AI content is not the same as more pipeline
Speed is not strategy. In this episode of Content Amplified, Amanda Landsaw, CMO at Endeavor B2B (a marketing, media, and intelligence organization with 90+ brands across 16 verticals), explains why pumping out more AI-generated content does no...
Why customer marketing is a growth driver, not a content function
Most teams still treat customer marketing as the place that writes case studies and chases logos for the website. In this episode of Content Amplified, Antu Buck, who built the customer marketing pillar from scratch at Gigamon and previously le...
Why sales enablement stops driving revenue when it becomes a service desk
When enablement gets treated like a help desk, sales requests training, enablement delivers it, everyone feels good, and the revenue needle never moves. In this episode of Content Amplified, Christa Fisher, Head of Sales Training and Developmen...
Why sales enablement is really a revenue execution system
Most sales enablement teams are stuck running training programs when they should be running a revenue execution system. In this episode of Content to Close, Robin Schweitzer, a Revenue & Sales Enablement Executive with a background that spa...
Finding a job in the age of AI (and what marketers should do differently)
70 to 80 percent of jobs never make it to a job board, and over 65 percent of hires still come through networking and referrals. In this episode of Content Amplified, Katie Fortunato, EVP of Platform and Innovation and co-founder of Hire Innova...
How to tie content to revenue, retention, and real customer outcomes
Awareness, opens, and clicks are vanity metrics, and most marketing teams are still measuring content as if they aren't. In this episode of Content Amplified, Justin Chappell, Head of Digital Strategy, CX and Operations, breaks down how to conn...
How to turn your best digital content into physical mail that closes deals
Email is saturated, and your best content is stuck behind a screen. In this episode of Content Amplified, Kris Rudeegraap, Co-CEO of Sendoso, walks through how to take the digital content already performing well for your team and put it in fron...
How to operationalize discovery so buyers sell themselves
Most discovery calls fall apart for the same reason: the seller asks surface-level questions, bounces between topics, and then defaults to pitch mode the second things get quiet. In this Content to Close episode, Nick Lopez walks through a disc...
How to turn data into narratives people actually remember
Data is only interesting if it tells you what to do next. In this episode of Content Amplified, Kirsten Von Busch, Director of Product Marketing at Experian Automotive, shares how her team turns one of the richest datasets in the au...
How search and discovery are changing in the age of generative AI
For twenty years, marketers wrote content to rank. We told ourselves we were writing for users, but most of us were really writing for Google. That playbook is breaking. In this episode of Content Amplified, Rich Missey, a 20-year SEO veteran w...
How to be creative in a "boring" industry
Most B2B marketing is a sea of gray. Same content. Same formats. Same safe ideas. In this episode of Content Amplified, Logan Freedman, Global Head of SEO at ManyChat, shares how he built a career out of standing out in industries everyone else...
Don't Be Afraid to Create Less
In this episode of Content Amplified (Content to Close special addition), host Ben Ard sits down with Jessika Ward, a sales enablement leader with 13 years of experience building enablement programs from the ground up at SaaS startups ranging f...
What Publishing a Book Taught a 20-Year Marketing Veteran About His Own Craft
In this episode of Content Amplified, host Ben Ard sits down with Frank Pasquine, Marketing Director at DoubleVerify and author of the newly released novel The Prince of New York. Frank has spent nearly 20 years in marketing across ad tech, ent...
Find Your Superpower, Then Build a Team Around the Gaps
In this episode of Content Amplified, host Ben Ard talks with Allison Myers, Director of Marketing and Communications at Fives Interlogistics, about how identifying your professional superpower changes everything, from your personal brand to ho...
Why More Content Isn't Working (And What to Do Instead)
In this episode of Content Amplified, host Ben Ard sits down with Natalie Cunningham, SVP of Marketing at Data Axle, to tackle the tension every marketing team feels: you're producing more content than ever, but pipeline isn't moving.Nat...
Sales Enablement Is a Revenue System, Not a Training Function
Most companies still treat sales enablement like a training department. Jason Gwilliam thinks that's exactly why their reps take too long to close. With 25 years in healthcare and med-tech, Jason has built enablement programs from the ground up...
Content Is King, but Distribution Wears the Pants
You can create the greatest content in the world, but if it shows up on the wrong channel at the wrong time, it still falls flat. In this episode, lifecycle marketing expert Leslie Bartley makes the case for treating content as guidance rather ...
Bringing a Broadcast Mindset to B2B Marketing
What if you treated every digital event like a live television broadcast instead of just another webinar? Roisin Hunt spent a decade in Irish television and radio before bringing that production-first mindset into B2B marketing, and the results...
Why People Connect with People, Not Brands
In a world where AI can produce polished content at scale, audiences are craving something different: realness. In this episode, content marketer Marisa Lather breaks down why the "anti-AI aesthetic" is gaining momentum and how brands can close...
How Seller Curiosity and Continuous Discovery Drive More Closed-Won Deals
In this episode of Content to Close, host Ben Ard is joined by Claire Scull, founder of ORDO Consultants, to explore the powerful connection between seller curiosity and winning business. C...
Marketing Org Design, Content Strategy, and AI's Impact on the Modern CMO
In this episode of Content Amplified, host Ben Ard is joined by Justin Steinman, CMO of ModMed, for a masterclass on marketing organizational design and how it fuels a powerful content e...
Using AI for Mega Trend Research and Smarter Content Strategy
In this episode of Content Amplified, host Ben Ard chats with Tuesday Hagiwara about a side of AI that most marketers are overlooking — using it for high-level strategic research and trend ana...
Why Trust-Driven Content Comes from People, Not Brands
In this episode of Content Amplified, host Ben Ard sits down with Tiffanie Reynolds, owner of MARCOM Consultants, to explore why trust-driven content comes from real people — not polis...
Content to Close Special: How Do You Turn a Failed Sales Call Into Your Best Training Content?
One fumbled call with a hot prospect. One honest conversation in a weekly check-in. One sales enablement leader who refused to let it happen again.Cassie Watkins didn't just create a battle card after her BDR struggled to differentiate a...
