Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes
275 episodes
OpenAI Goes Open Source and Meta Doubles Down on AI Ads: Weekly AI News Marketers Need to Know
In this episode Benjamin Ard breaks down the week’s most important updates in artificial intelligence and what they actually mean for marketers looking to move fast, stay relevant, and work...
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6:34
Are You Measuring Paid Ads All Wrong?
In this episode we interview Evan Fehler, a seasoned B2B SaaS marketer now working with Directive, a performance marketing agency serving high-growth SaaS brands.What you'll learn in ...
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17:43
Get your Content Aligned to Growth
In this episode we interview Kathleen (Waters) Bunshoft, a senior growth marketing and demand generation leader with a focus on revenue and a passion for team happiness.What you'll lea...
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20:58
Inside the Workflow of an AI-Backed Solo Podcast Team
In this episode Benjamin Ard shares the behind-the-scenes process of producing a daily podcast (this one) as a one-person content team.What you'll learn in this episode:
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13:25
What Makes Content Strategy Truly Scalable?
In this episode we interview Matt Hummel, a seasoned B2B marketing leader with over 25 years of experience, currently focused on aligning brand and demand strategies in the tech space.<...
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13:41
How Do You Cut Through the Noise?
In this episode we interview Rodrigo Fontes, seasoned marketer and current marketing leader at Quillbot, who brings over 20 years of experience across B2B, B2C, oil and gas, telecom, edte...
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11:11
Is AI getting too cheap to ignore? Wednesday AI Update for Marketers
Host Benjamin Ard breaks down the latest AI news every marketer needs to know from the past seven days.What you'll learn in this episode:How Baidu’s new AI models compare to GPT-4.5 and why costs are plummetingWhy AI...
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3:04
How Can Social Comments Improve Marketing?
In this episode, we interview Sarah Stadler, VP of Marketing at Respondology. With years of experience in B2B SaaS marketing and multiple successful acquisitions under her b...
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17:05
How Do You Find Your Brand Voice?
In this episode, we interview Courtney Todd, founder of Umlaut Agency, a strategy-driven branding, design, and marketing firm. Wit...
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17:59
This Week in B2B Marketing: Google AI Ads, CRM Wars, TikTok Surge & Privacy Updates
Your host, Benjamin Ard, is taking our Wednesday episodes to share with you the news that marketers need to know.Stay ahead with this week’s top B2B marketing updates in just a few minutes:Google is testing ads inside its AI...
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6:09
How Can You Align Content to Your Audience?
In this episode, we interview Craig Brown, VP of Marketing at Connect Homes, about the power of aligning content with your audience for maximum impact. Craig shares insights from h...
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16:12
How Can "Content Led Sales" Transform Your Business?
In this episode, we interview Dr. Jim, a seasoned sales leader who has mastered the art of integrating content into the sales process. He shares how content-led sales can revolutionize the way b...
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17:48
Weekly AI News and What Marketers Need to Know - GPT 4.5, Google's Ad Image Generator and More
In this episode, Benjamin Ard breaks down the latest AI updates that every marketer needs to know from this week. From new AI-powered tools to game-changing updates from OpenAI, Google, Microsoft, and more, we explore how these innovations will...
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2:37
Do you have a case of content narcissism?
In this episode, we interview Katherine LeBrun, a marketing expert with experience at Amazon, Meta, Wayfair, and high-growth startups. Katherine introduces the concept of "content narcissism"...
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15:08
How to Find Your Brand Story [with awesome example]
In this episode, we interview Barry Silverman, Vice President of Marketing and Branding at Ultrafabrics. With over 30 years in marketing, Barry shares how his team uncovered a p...
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16:52
How Can You Make Content Timely and Impactful?
In this episode, we interview Rya Manners, VP of Marketing at Prosegur. With over 13 years of experience, Rya shares how she transforms breaking news into compelling content that engages aud...
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15:39
How do you test and learn in marketing?
In this episode, we interview Stephan Longo, a seasoned marketing strategist with a track record of scaling businesses across industries. From high-tech startups to national franchises, S...
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13:33
How Do You Turn Product Knowledge Into Marketing & Sales?
In this episode, we interview Jeff Hoffman, a seasoned software sales leader with over 35 years of experience at companies like IBM, Oracle, and multiple FinTech firms. Jeff shares his ...
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8:05
How Can You Build a Personal Brand on LinkedIn?
In this episode, we interview Don Barnett, Director of Sales and Marketing at London House Chicago, about the power of LinkedIn and personal branding.What you'll learn in this ep...
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16:22
How Can Marketing Impact the Entire Customer Journey?
In this episode, we interview Amy Stephen, Vice President of Marketing at HMP Global, about how marketing can influence the entire c...
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11:37
How Can You Make Content Snackable?
In this episode, we interview Sara Khalatbari, Senior Director of Integrated Marketing at Grafik, a B2B branding and marketing agency. She shares her ...
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17:47
How Can Partnerships Elevate Your Marketing?
In this episode, we interview Danya Raphael-Hoyle, Vice President of Marketing, about the power of program and affinity marketing. With experience spanning retail, ho...
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17:45
How do you thrive as a one-person marketing team?
In this episode, we interview Matt Fiel, EVP of Marketing at Penrod, a healthcare-focused Salesforce consultancy. As a one-person marketing team, Matt shares h...
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13:55
