Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Latest Episodes
Why a perfect five-star rating sells worse than a 4.2
A product with nothing but perfect reviews converts at about the same rate as one averaging 3.25 stars. In this episode of Content Amplified, Todd Caponi, author of The Transparency Sale and former CRO of PowerReviews, explains the research beh...
Why content doesn't close deals, conversations do
A brochure anyone can read out loud is not a sales asset, it is a crutch. In this episode of Content Amplified, Jason Gwilliam returns to explain why the conversation closes the deal and content exists to back it up. Jason walks through the "sc...
How to scale content with AI without losing your point of view
AI can produce a thousand blog posts. It cannot tell you what you believe. In this episode of Content Amplified, Rafael Moiseev, CMO at Customertimes and principal of the fractional CMO consultancy Apex Strata, explains how his team kept scalin...
Why AI is both the best tool and a mortal threat to creativity
Bruce Springsteen played years of small clubs to small audiences before he became the superstar AI can now rip off. In this episode of Content Amplified, Wesley Quock, who leads the brand experience team at ExtraHop, traces the three disruption...
How to get your marketing team out of the execution trap
Marketing teams do not fall into the execution trap because they are bad at their jobs. They fall in because they are so good at executing that every request lands on their desk. In this episode of Content Amplified, Melissa Geertz, Senior Vice...
