Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Latest Episodes
Why user-generated content is the future of B2B marketing
The branded voice is losing its grip, and the people inside your company are about to replace it. In this episode of Content Amplified, Nicole Gates, VP of Global Growth at Varonis, makes the case that user-generated content is where B2B market...
Reading a brand's next move from where and how it advertises
A brand's advertising is its identity showing up in public, and it tells you what that brand is about to do next. In this episode of Content Amplified, Karisa Schroeder, who works on GTM strategy at MediaRadar, explains how to use ad intelligen...
Why AI replaces the labor in marketing, not the people
AI is great at writing drafts, pulling data, and generating variations, but marketing has never really been about that kind of output. In this episode of Content Amplified, Sarah Balli, an external communications specialist who also does conten...
If you're not in sales, you're in sales enablement
Sales sits on the frontier, and they cut all of our paychecks, which is not provocative, it is just math. That is the line Andrey Zevakhin uses to make a bigger point: enablement was never meant to be a small team pushing content an...
Make one asset work harder: the Bisquick theory of content
Most content teams treat a finished report as a checkbox, when it should be the starting batter. In this episode of Content Amplified, Pat McParland, VP of Marketing at MetricStream, makes the case for getting back to basics and mak...
