How to turn data into narratives people actually remember

Data is only interesting if it tells you what to do next. 

In this episode of Content Amplified, Kirsten Von Busch, Director of Product Marketing at Experian Automotive, shares how her team turns one of the richest datasets in the auto industry into content that marketers, dealers, lenders, and OEMs actually use. Kirsten walks through her "treat it like a science experiment" approach: start with a hypothesis, let the data confirm or kill it, then build a narrative people can act on. She explains when brand messaging still matters, how partner stories add proof to the data, why you have to publish the same insight in three or four different formats, and which metrics actually tell you if the content hit. If you've ever stared at a spreadsheet wondering how to turn it into something people will care about, this episode gives you the framework.

About Kirsten

Kirsten Von Busch is the Director of Product Marketing at Experian Automotive, where she helps turn automotive data into insights clients can actually take action on. Experian Automotive sits at the intersection of vehicle history, consumer demographics, and credit data, giving Kirsten and her team a rare full-picture view of the car-buying journey. Kirsten is a self-described "talker" who believes the best data stories are the ones that start with a hypothesis and end with a clear next step.

Show Notes

• Connect with Kirsten on LinkedIn: https://www.linkedin.com/in/kirsten-von-busch-5512767/
• Experian Automotive Quarterly Trend Reports (free): https://www.experian.com/automotive/auto-quarterly-trends 
  • State of the Automotive Finance Market
  • Market Trends (Vehicles in Operation)
  • Automotive Consumer Trends