Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Lessons from 30 Years in the Industry
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Masset - Content Amplified
In this episode we interview Val Capone, Director of Marketing and Communications at civil engineering and planning firm, Matrix Design Group, in Phoenix, about what has and has not changed in marketing since 1987.
What you'll learn in this episode:
- How print first workflows and hard deadlines created intentional marketers before metrics existed
- Ways to apply old school rigor to modern tools so campaigns do not rely on guesswork
- How to treat AI and ChatGPT as a sharp assistant instead of a crutch that flattens your voice
- Practical ideas to adapt your message for Gen Z, millennials, Gen X, and boomers at the same time
- How to use data to push back on trend chasing and decide which channels you should actually keep
- Why loving the craft of marketing matters when expectations keep rising with every new tool