Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How Do You Cut Through AI Noise?
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Masset - Content Amplified
In this episode we interview Masha Tarasyuk, Director of Product Marketing at Codecademy, a leading platform helping people learn technical skills and thrive in their careers.
What you'll learn in this episode:
- How to define and maintain a clear, authentic brand voice in the era of generative AI
- Why jargon-free messaging builds trust—and how to achieve it
- Tactics for amplifying internal voices and turning your team into storytellers
- How real customer stories can outperform polished campaigns
- The role of optimism and positivity in brand positioning
- Ways to make collaboration with non-marketing teams efficient and inspiring