Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Are You Letting Customers Tell Your Story?
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Masset - Content Amplified
In this episode we interview Lauren Sawyer, Head of US Events at Duel Tech.
What you'll learn in this episode:
- Why small, intentional events can have massive marketing impact
- How to identify and activate your most passionate customers
- Tactical ways to turn real customer stories into your most effective marketing tool
- How Lauren’s team avoids cold calls and spammy outreach while growing their brand
- The overlooked power of event details—from name tags to take-home pizza
- A practical framework to measure the ROI of customer advocacy
- How to convince leadership to invest in relationship-driven marketing