Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Are You Selling Features or Outcomes?
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Masset - Content Amplified
In this episode we interview Vikram Maram, who leads product and growth at SMARTe, a sales intelligence platform.
What you'll learn in this episode:
- How to turn feature lists into outcome statements customers remember.
- A simple rule to eliminate fluffy copy your competitors could reuse.
- Ways to cut website word count while sharpening your message.
- How to mine Slack communities for real buyer questions at scale.
- Questions that reveal evaluation criteria buyers actually use.
- A practical path to align teams around one clear narrative.
- How to build a multi-step AI content workflow with n8n, Zapier, or Make.
- Why long guardrail prompts beat one-shot prompting for consistency.
- A drafting loop that posts straight to Webflow for faster publishing.