Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Is Your Content Valuable Enough to Sell?
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Masset - Content Amplified
In this episode we interview Evan Read, Head of Marketing at Quipli, a vertical SaaS platform built for independent equipment rental businesses across the U.S. and Canada.
What you'll learn in this episode:
- How to productize your content using AI tools like Replit and v0
- Why templates and interactive tools outperform traditional blog posts in the age of AI search
- The strategy behind building free micro-SaaS tools to increase inbound leads
- How Evan’s team turned non-indexable content into a defensible SEO moat
- A tactical breakdown of embedding tools directly into CMS pages without developers
- Why "content so good it could be sold" should be your new benchmark
- Real-world examples of how free tools lead to long-term customer conversions