Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Are You Still Writing for Humans? Does that need to change?
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Masset - Content Amplified
In this episode we interview Amit Gupta, longtime marketing leader at Fortanix with over 11 years of experience bridging tech and growth. Amit brings a sharp lens to the current AI revolution in content, and why most marketers are unprepared for what's coming next.
What you'll learn in this episode:
- Why AI is now the first consumer of your content—not humans
- How the shift from keyword to conversation is breaking traditional SEO
- Why your Google Ads data is vanishing and what it means for targeting
- The new black hole in Account-Based Marketing (ABM)
- How AI bots are distorting lead scoring and email tracking
- Why personalization is failing and where real connection might still happen
- The one question every marketer must ask before writing another blog post