Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
What Does Real Value Look Like?
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Masset - Content Amplified
In this episode we interview Sean Huntington, Marketing Director at Strive.
What you'll learn in this episode:
- How to apply the “value pyramid”: primary product value, secondary educational value, and community value that compounds through peer-to-peer exchange.
- A simple test for resonance: build for one specific person first, then scale what works.
- Ways to escape vanity metrics: measure comments, replies, and introductions sparked—not just likes.
- How to find secondary value in “unsexy” niches (the blinds example): map use-cases, moments, and adjacent needs.
- Practical research moves: run short surveys to validate hunches and surface content topics your audience actually wants.
- Community mechanics that endure: give value, enable sharing, and create connections that outlast campaigns.
- How to turn customers into contributors: highlight member stories, enable meetups, and make introductions that unlock momentum.