Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Can You Cover Your Company Like a Beat?
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Masset - Content Amplified
In this episode we interview Daniel Nasaw, content marketer and former journalist and national security editor at The Wall Street Journal. He shares how his newsroom roots inform his approach to B2B content—and why every marketer should think like a reporter.
What you'll learn in this episode:
- What it actually means to "cover your company like a beat"
- How to identify internal subject matter experts and power centers
- Why newsroom culture can supercharge your content team
- The role of radical collaboration in content strategy
- How thinking like an editor improves both writing and outcomes
- Why hiring journalists might be your content team's unfair advantage