Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Are You Marketing to the Wrong People?
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Masset - Content Amplified
In this episode we interview Ethan Prete, a seasoned marketer with a consulting background and a data-first mindset, known for transforming scattered marketing efforts into strategic systems that actually drive results.
What you'll learn in this episode:
- Why most marketers waste time on broad targeting—and how to fix it
- How to build a real ICP using actual closed-won data (not guesses)
- The “dating app” analogy that will reshape how you think about customer targeting
- Why thinking like a private equity firm leads to better marketing decisions
- Tactics for getting internal access to valuable data—even without technical skills
- How to influence RevOps, sales, and C-suite teams through aligned metrics
- The mindset shift marketers need to eliminate bad campaigns without ego