
Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Is AI Rewriting the Rules of Marketing?
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Masset - Content Amplified
In this episode we interview Carmela Fortin, AI coach, consultant, and founder of Seattle Startup Coaches. With 17 years of business experience and nearly a decade in AI, Carmela helps enterprise executives and startups navigate the new frontier where content, data, and generative AI collide.
What you'll learn in this episode:
- Why generative engine optimization (GEO) is reshaping marketing beyond traditional SEO
- How to make content more discoverable by both humans and AI assistants
- Practical steps for marketers to adapt without fear of job loss
- The value of mentorship, coaching, and micro-steps in mastering AI-driven content strategies
- Free and paid resources for leveling up your skills and your team