Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Are press releases still alive?
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Masset - Content Amplified
In this episode we interview Dan Ring, a seasoned B2B communications leader with years of experience in public relations, analyst relations, and integrated communications for global companies.
What you'll learn in this episode:
- Why announcements carry authority that blog posts often lack
- How press releases can directly support sales and marketing teams
- The best ways to distribute announcements without unnecessary delays
- How alignment with sales creates stronger impact and measurable revenue contribution
- Tips for writing more compelling press releases, including the power of third-party quotes and clear calls to action
- Why imagery, logos, and customer testimonials elevate credibility and engagement