Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How Do You Build Marketing From Zero?
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Masset - Content Amplified
In this episode we interview Paroma Sen, Head of Marketing at Astera Labs.
What you'll learn in this episode:
- The right time for startups to invest in marketing
- How to build a marketing team and structure from scratch
- Why process matters—but shouldn’t become rigid dogma
- Strategic ways to balance insourcing and outsourcing content production
- How content can drive engagement across every stage of the sales funnel
- Why video is essential for B2B marketing and how to execute it effectively