Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Can a Play Teach Content Strategy?
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Masset - Content Amplified
In this episode we interview Nettie Reynolds, playwright, content producer, and marketing strategist, about how the structure of a 10-minute play mirrors a high-performing content funnel.
What you'll learn in this episode:
- How a strong opening hook in theater translates to top-of-funnel content.
- Ways to build trust and emotional connection in the middle of the funnel.
- Why resolution in a play is like closing a sale — and how it fuels advocacy.
- How quiet thinking time and everyday moments can spark creative breakthroughs.
- How to balance AI tools with a human storytelling voice that audiences trust.