Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Is Product Market Fit Still Enough?
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Masset - Content Amplified
In this episode we interview NJ Skoberne, a seasoned growth strategist with experience leading teams at Uber, Wise (formerly Transferwise), and high-growth gaming startups like FitXR. Currently based in London, NJ brings a global perspective on product, growth, and the art of finding scalable traction.
What you'll learn in this episode:
- Why product market fit isn’t enough to scale
- The key to unlocking product market channel fit
- How Uber’s referral loop became a growth machine
- When to pivot away from a failing channel experiment
- How to structure tests with clear timeframes and KPIs
- What you should ask customers before choosing a growth channel