Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Can Guerrilla Marketing Still Work Today?
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Masset - Content Amplified
In this episode we interview Adi Soozin, bestselling author of Tools of Marketing Titans and creator of a marketing strategy platform used by 3,000+ companies in over 50 countries. She’s a neurobiology-based marketer with a guerrilla edge and her career spans brands like Apple, Porsche, and Whole Foods.
What you'll learn in this episode:
- How guerrilla marketing actually started—and why it still works
- What dopamine, serotonin, and rage have to do with virality
- The best physical environments for campaigns that go viral
- How to brainstorm ideas that spark emotional responses
- Why junior marketers need ownership and KPI accountability from day one
- What metrics matter most when tracking unconventional campaigns