Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
What Makes Marketing Actually Work?
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Masset - Content Amplified
In this episode we interview Kim Klamballa, Head of Marketing at CoinDesk Indices, where she leads strategy for one of crypto’s most trusted brands.
What you'll learn in this episode:
- Why “relentless preparation” beats raw talent every time
- A 3-part framework to structure marketing campaigns that actually deliver
- How to shift your messaging from “I” to “you” for better engagement
- How CoinDesk Indices approaches go-to-market strategy for themselves and their clients
- The tangible value of brand equity—and how to defend it in a results-obsessed business
- Why consistency, narrative, and internal alignment are core to marketing success