Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Introducing... Connor the Content Octopus
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Masset - Content Amplified
In this episode we interview Veronica Fiscus, a seasoned content marketing expert with over a decade of experience in building strategy-first ecosystems.
What you'll learn in this episode:
- How “Connor the Content Octopus” became a powerful visual metaphor for content strategy
- Why every piece of content should serve a singular business goal
- How to align blog posts, social media, and email to drive leads back to your website
- The role of content in demand generation and the buyer’s journey
- Why AI amplifies rather than replaces the marketer's creativity
- How to unify marketing, sales, and other departments through data-backed content insights
- Tactical steps to build an evergreen content core based on audience pain points