Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Is Top of Funnel Content Still Worth It?
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Masset - Content Amplified
In this episode we interview Brittney Thompson, a seasoned content strategist and solo business owner who serves B2B tech and SaaS companies with audience-driven content and long-form writing.
What you'll learn in this episode:
- Why AI has exposed the saturation of top-of-funnel content
- How to craft bottom-of-funnel content that builds trust and differentiates
- The balance between using AI tools and creating content with human connection
- Why understanding real customer pain points starts with talking to sales
- How sales enablement and marketing can finally align their efforts
- What content to cut—and what to double down on—in your strategy