Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Are We Still Writing for Humans?
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Masset - Content Amplified
In this episode we interview Dave Davies, Senior SEO expert and AI strategist at Weights & Biases, a leading AI tool manufacturer.
What you'll learn in this episode:
- How generative engines are transforming SEO, content strategy, and attribution models
- Tactical SEO differences between Bing and Google in a generative-first search era
- Why agents and retrieval-augmented generation (RAG) will shift buyer behavior
- Practical content formatting tips that help LLMs surface your work faster
- When and how to write for humans versus writing for generative systems
- How to prepare for the agent-to-agent protocol revolution and structured data indexing
- Why CCbot (common crawl) access is essential to your visibility in AI models