Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Should your B2B business have a mascot?
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Masset - Content Amplified
In this episode we interview Jonathan Marciano, VP of Brand and Content at DataRails, a B2B SaaS platform for the CFO’s office.
What you'll learn in this episode:
- Why DataRails built a mascot—and how it’s redefining B2B brand storytelling
- The strategy behind launching Bob Sheetner, the FP&A Panda
- How humor, character, and relatability build social media momentum
- Tips for creating a mascot that lasts beyond a founder’s brand
- Real-world tactics for scaling content with 3D, AI, and in-house production
- How to use fluent brand devices to increase recall and buying preference
- What it takes to build internal buy-in and creative alignment across teams
- How a mascot can make niche SaaS content unforgettable