Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Don't swing at every pitch, staying strategic when everything feels urgent
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Masset - Content Amplified
In this episode we interview Travis Reindl, Senior Vice President and Chief Communications Officer at Strada Education Foundation.
With more than 30 years at the intersection of policy and communications, Travis shares how strategic pause and brand clarity guide his team in a world that moves fast—and demands even faster reactions.
What you'll learn in this episode:
- The one powerful mindset shift that separates reaction from response
- How to build a triage framework that filters signal from noise
- When to engage and when to let the pitch go by
- Why data and emotional intelligence must work together
- How to handle loaded terms and keep your message aligned
- The role of brand values in real-time decision-making
- How to “engineer the pivot” when new trends emerge
- Ways to maintain strategic focus in chaotic environments