Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
What Makes a Real Community Work?
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Masset - Content Amplified
In this episode we interview Jason Baum, Head of Community at Sauce Labs.
Jason shares nearly two decades of wisdom on building authentic communities that thrive—without relying on self-serving tactics or shallow engagement.
What you'll learn in this episode:
- Why most companies get community wrong from the start
- The three essential questions every brand must ask before launching a community
- The difference between support forums and meaningful engagement spaces
- Where community should live within an organization for long-term success
- Why “build it and they will come” is a myth
- How to embed your brand authentically into existing communities
- Why content, consistency, and habit-forming design are core to community growth
- How Sauce Labs built a lasting DevRel and open source presence rooted in service