Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
What Is Expert Influencer Marketing?
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Masset - Content Amplified
In this episode we interview Anton Shulke, Head of Influencer Marketing at Duda.
Anton shares his unconventional and deeply strategic approach to influencer marketing, one rooted not in transactions, but in trust, relationships, and long-term brand equity.
What you'll learn in this episode:
- The key distinction between creator marketing and expert influencer marketing
- Why paying for attention is less effective than earning trust
- How to build genuine relationships with B2B industry leaders
- Ways to showcase brand authority without direct promotion
- Strategies to gain unpaid mentions in top-tier publications
- How to justify the ROI of influencer marketing to internal stakeholders
- The story behind Duda’s early adoption of Bing’s IndexNow protocol
- How Anton’s SEO Charity brings industry experts together for good