Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How Do You Write With AI Authentically?
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Masset - Content Amplified
In this episode we interview Ritvij Gautam, Head of Growth at Glencoco.
Rit shares his journey from a physics-philosophy undergrad to building and exiting a UX startup, and now scaling B2B sales with Glencoco. But the heart of this episode? Crafting content with AI—without losing soul.
What you’ll learn in this episode:
- Why authenticity matters more than ever in AI-written content
- How to start your article with emotional impact and work backward
- The exact prompts and workflows Rit uses with ChatGPT
- The value of training AI on your personal tone and style
- Why modular writing beats monolithic content generation
- How human intuition must remain in the AI loop
- Why good SEO is a byproduct—not the goal—of great content
- The difference between hollow AI output and refined, high-impact messaging