Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
How Do You Earn Client Content Trust?
•
Masset - Content Amplified
In this episode we interview Cori Lindsey, Senior Content Manager at InMoment, a global customer experience platform. Cori shares her hard-earned insights from a decade of enterprise content marketing, especially her methods for uncovering, developing, and publishing compelling customer stories.
What you'll learn in this episode:
- How to use the “award submission” strategy to unlock powerful customer stories.
- The art of building trust with enterprise clients without overwhelming them.
- Tactical methods for getting past legal and brand blockers.
- Why offering storytelling options (Gold, Silver, Bronze) leads to more approvals.
- How to work cross-functionally with sales and customer success to surface stories.
- Why starting with podcast interviews can simplify the case study process.
- Practical distribution strategies for B2B content—what works and what doesn’t.
- Cori’s philosophy on leading with value, not vanity, when asking for client participation.