Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
What Makes Great Product Marketing Work?
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Masset - Content Amplified
In this episode we interview Natalie Schibell, Market Strategist at Aetion and former Naval officer turned product marketing powerhouse.
What you'll learn in this episode:
- How military discipline and empathy fuel Natalie's marketing approach
- The three foundational pillars of successful product marketing: strategy, empathy, and execution
- Why product marketers are often the most essential and overlooked voices in a company
- How to conduct meaningful product and competitor research—without a big budget
- A step-by-step framework to transform research into a compelling narrative
- The role of AI in supercharging your content creation and productivity
- Common pitfalls product marketers face and how to avoid them with clarity and precision
- Natalie's journey from the CDC to Forrester and into tech leadership