Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
Is Video More Powerful Than Text?
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Masset - Content Amplified
In this episode we interview Maurice Maxwell, the Digital Marketing Director at Hasura, a fast-growing developer tool company transitioning into the AI space.
What you'll learn in this episode:
- Why understanding your audience determines whether to lead with video or text
- The surprising reason video content tends to outperform long-form articles in B2B
- Maurice’s full content repurposing workflow: from webinars to social clips, ads, emails, and SEO blogs
- Which AI tools Maurice uses to slice and optimize long-form video into dozens of assets
- How to build a repeatable system that informs your content strategy with real engagement data
- Why marketers should embrace repetition and resist the urge to reinvent the wheel every time
Maurice blends real-world marketing experience with honest, practical insights—this episode will reshape how you think about content creation and consumption.