Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
Is SEO Still Worth It in 2025?
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Masset - Content Amplified
In this episode we interview Seth Nickerson, a seasoned SEO expert and Partner at IDX, a digital agency specializing in performance marketing and corporate communications.
What you'll learn in this episode:
- How AI Overviews on Google are reshaping search traffic and user behavior
- Why traditional SEO tactics are becoming less effective and what to do instead
- The growing impact of zero-click searches—and how to adapt your content strategy
- How to test your brand’s presence in AI-generated answers and what it means for visibility
- Tactical advice for optimizing your website for AI results and search engine comprehension
- Why getting the “right” traffic matters more than getting “more” traffic
- The future of web content: what resonates with your audience in an AI-first world