Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
How Do You Make Content Unforgettable?
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Masset - Content Amplified
In this episode we interview Raveena Nijjar Arora, Content Marketing Manager at DAXCO Technologies.
Raveena shares her vibrant journey from ghostwriting poetry to leading content strategy for a tech firm, unpacking the principles that transform ordinary content into magnetic storytelling that resonates deeply with readers.
What you'll learn in this episode:
- Why writing for relatability creates an emotional hook that audiences remember
- How to identify and use your audience’s "weakest point" to inspire and uplift through storytelling
- Tactical ways to use surveys and feedback loops to better understand your audience's needs
- The balance between intuition and data in content creation
- The limitations of AI in emotional storytelling—and how it can still be a useful creative partner
- Why consistency and empathy are more powerful than perfection in writing
- How content can subtly reshape perception, boost confidence, and create lasting impressions