Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
What Makes Content Worth Sharing
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Masset - Content Amplified
In this episode we interview Chanelle Grimm, Venue Marketing Director at Monumental Sports and Entertainment. She shares how her team brings life, creativity, and virality to the Capital One Arena experience—online and off.
What you'll learn in this episode:
- How one viral TikTok post sparked a full-fledged content series from behind the scenes of Capital One Arena
- The creative process of turning live event logistics into binge-worthy social content
- Why behind-the-scenes content builds connection, curiosity, and brand loyalty
- How to create a culture of trust and spontaneity within a content team
- Tactics for amplifying fan experiences and turning guests into storytellers
- Lessons on authenticity, timing, and using pop culture trends to enhance reach
- How to make a venue—or any brand—feel human, relatable, and unforgettable