Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
How Do You Build ABM That Works?
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Masset - Content Amplified
In this episode we interview Mason Cosby, founder of Scrappy ABM and host of the Scrappy ABM podcast. Mason brings years of experience and over 300 podcast episodes focused on Account-Based Marketing (ABM) to this energetic and insight-packed conversation.
What you'll learn in this episode:
- Why 50% of ABM messaging should be universal—and the other 50% deeply personalized
- The real role of content in a high-performing ABM program
- How to define buyer journey stages using tangible behaviors and real engagement signals
- The “4D Framework” for aligning sales and marketing: Data, Distribution, Destination, Direction
- How to enable sales with smart content, contextual messaging, and battle-tested templates
- What first-party engagement can tell you that third-party intent data never will
- Why “awareness” isn't a feeling—it’s a trackable milestone
- How to revive deals stuck in limbo with a meaningful re-engagement strategy