Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
Is Thought Leadership Worth the Effort?
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Masset - Content Amplified
In this episode, we interview Mary Hart, Senior Content Marketing Manager at Locus Robotics. With over four years of experience at the company and a deep background in B2B tech, Mary shares how she elevates brand credibility through authentic thought leadership.
What you'll learn in this episode:
- How to turn internal experts into industry voices without forcing them to write
- Why short podcasts are powerful tools for surfacing valuable insights
- Methods for repurposing podcast content into high-impact assets
- The subtle art of building trust through education, not promotion
- Tactics for keeping your podcast alive beyond episode six
- How to identify and recruit guests with the right stories and presence
- Real metrics that matter when measuring thought leadership success
- Common technical pitfalls to avoid when producing a podcast