Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
How to B2C your B2B content
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Masset - Content Amplified
In this episode we interview Ting Ting, Head of Marketing at Orum, a Series B startup transforming sales tech through real-time, phone-based pipeline generation.
What you'll learn in this episode:
- Why authenticity now outweighs polish in B2B marketing
- How consumer trends are reshaping professional content strategies
- Tactical ways to blend thought leadership with brand messaging
- The art of empowering employees to create content without going off-brand
- How “low-production” video is redefining trust in B2B spaces
- Practical insights on internal enablement and user-generated advocacy
- What it means to “dogfood” your product and turn it into internal gold