Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
Employees Aren’t Just Part of the Brand. They Are the Brand.
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Masset - Content Amplified
In this episode we interview Brad Burgess, a seasoned marketing leader with 25 years at IST, where he’s helped scale the company through the power of authentic storytelling and employee advocacy.
What you'll learn in this episode:
- Why employee personal brands can outperform corporate channels
- How to encourage authentic participation without micromanaging content
- Simple systems to help employees post regularly and effectively
- How to measure the ROI of employee-led social media activity
- The difference between auto-generated posts and authentic engagement
- Why authenticity always outperforms automation
- How to coach your team on growing second and third-degree networks
- Tools and tactics to streamline branded content sharing without losing the human touch