Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
Is Video the Key to Mind Share?
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Masset - Content Amplified
In this episode we interview Kelly Cheng, CMO at Goldcast, a video AI content platform and former marketer at Wistia.
What you'll learn in this episode:
- Why mind share—not intent—is where great marketing starts
- How video can build trust and amplify authentic brand presence
- The right way to repurpose video for maximum content reach
- Why AI only works when it starts with human insight
- How marketers can scale video creation without blowing their budget
- Tactics to thrive in the era of zero-click content
- What measurement looks like when your goal is mind share—not just MQLs