Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
OpenAI Goes Open Source and Meta Doubles Down on AI Ads: Weekly AI News Marketers Need to Know
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Masset - Content Amplified
In this episode Benjamin Ard breaks down the week’s most important updates in artificial intelligence and what they actually mean for marketers looking to move fast, stay relevant, and work smarter.
What you'll learn in this episode:
- Why OpenAI’s move to open source a language model could give marketers more control and fewer API costs
- How ChatGPT’s image generation upgrade changes the game for mockups and campaign visuals
- What Google's AI Overviews in Europe mean for your SEO and content strategy
- The new Meta Business AI bot and how it’s making social ads instantly responsive
- How Meta’s Advantage+ tool is using AI to create ads with higher ROAS
- What the Adobe and LinkedIn integration means for high-volume campaign creatives
- Why LinkedIn's new data-sharing default setting deserves your attention
- How to start experimenting with AI even if you’re short on time or experience
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