Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
Are You Measuring Paid Ads All Wrong?
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Masset - Content Amplified
In this episode we interview Evan Fehler, a seasoned B2B SaaS marketer now working with Directive, a performance marketing agency serving high-growth SaaS brands.
What you'll learn in this episode:
- Why most companies misread their paid ad performance—and how to fix it
- A simple 3-part framework to revive underperforming ad strategies
- How layering attribution methods revealed $1.78 ROI for every $1 spent on AdWords
- The shift from polished ads to raw, proven organic posts—and why that matters
- How to scale brand ads with 20+ high-performing content pieces in rotation
- The underrated power of self-reported attribution and its role in driving more budget
- Why retargeting might be overhyped if you're not reaching the right buyer
- Tactical ideas for aligning content creation with paid campaign success
- The hidden cost of not understanding your true North Star metric
- Why Directive is moving from an 80/20 to a 60/40 brand-to-conversion ad split