Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
Get your Content Aligned to Growth
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Masset - Content Amplified
In this episode we interview Kathleen (Waters) Bunshoft, a senior growth marketing and demand generation leader with a focus on revenue and a passion for team happiness.
What you'll learn in this episode:
- Why revisiting your ICP’s mindset—not just their title—unlocks better content performance
- How outdated attribution models are breaking your growth strategy (and what to use instead)
- How to embed content into every GTM motion, from sales enablement to event planning
- Why short-form, on-demand content is winning in B2B
- The hidden cost of creating content without a distribution plan
- How content fuels not just marketing, but sales and product strategy—when done right
- A real-world example of how user research at a cybersecurity company transformed their content engine