Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
What Makes Content Strategy Truly Scalable?
•
Masset - Content Amplified
In this episode we interview Matt Hummel, a seasoned B2B marketing leader with over 25 years of experience, currently focused on aligning brand and demand strategies in the tech space.
What you'll learn in this episode:
- Why content without strategy is just noise—and how to fix that
- A simple four-part framework for building your content strategy: themes, topics, content, and channels
- How to align content with both business direction and customer pain points
- Why scaling only works when built on a focused, strategic foundation
- The role of long-form content as a cornerstone for scalable content creation
- How to use AI to amplify—not replace—smart marketing
- Metrics that matter: how to measure content success without chasing vanity numbers
- Real-world insight into consolidating 75 products into 5 strategic campaigns