Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
Do you have a case of content narcissism?
•
Masset - Content Amplified
In this episode, we interview Katherine LeBrun, a marketing expert with experience at Amazon, Meta, Wayfair, and high-growth startups. Katherine introduces the concept of "content narcissism" and explains how brands can shift from self-centered content to authentic, relationship-driven marketing.
What you'll learn in this episode:
- The difference between content narcissism and authentic content
- How to create content that builds relationships, not just brand ego
- Why employee-driven content often outperforms company posts
- How to encourage and manage authentic content within your organization
- The challenge of tracking relationship-based content and how to measure success
Tune in to learn how to transform your content strategy into one that truly connects with your audience.