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Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
How to Find Your Brand Story [with awesome example]
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Masset - Content Amplified
In this episode, we interview Barry Silverman, Vice President of Marketing and Branding at Ultrafabrics. With over 30 years in marketing, Barry shares how his team uncovered a powerful insight that transformed their content strategy.
What you'll learn in this episode:
- How to identify unique and relevant insights from customer conversations
- The power of aligning content marketing with a meaningful cause
- Why working with industry experts enhances credibility and impact
- Strategies for executing content campaigns through events, white papers, and video
- How to collaborate with sales teams to uncover valuable marketing opportunities
Barry’s story is a masterclass in creating content that resonates, builds relationships, and makes an impact. Don't miss this episode!