Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
How do you test and learn in marketing?
In this episode, we interview Stephan Longo, a seasoned marketing strategist with a track record of scaling businesses across industries. From high-tech startups to national franchises, Stephan has mastered the art of testing and learning to drive growth.
What you'll learn in this episode:
- Why testing and learning is crucial for marketing success
- How to measure the right metrics instead of drowning in data
- The surprising connection between TV, radio, and digital marketing
- A practical framework for A/B testing and optimizing ad spend
- How to navigate attribution challenges in content marketing
- The real-world skills marketing students need to succeed
Stephan shares real-world insights, actionable tactics, and hard-earned lessons to help marketers make data-driven decisions. Tune in and start optimizing your marketing strategy today!