Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
How Do You Turn Product Knowledge Into Marketing & Sales?
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Masset - Content Amplified
In this episode, we interview Jeff Hoffman, a seasoned software sales leader with over 35 years of experience at companies like IBM, Oracle, and multiple FinTech firms. Jeff shares his expertise in go-to-market strategies, messaging, and sales execution.
What you'll learn in this episode:
- How to craft compelling messaging using the "Why Buy?" framework
- The key elements of an effective go-to-market strategy
- How to align sales efforts with revenue goals
- The role of product knowledge in closing deals faster
- Strategies for refining messaging based on real-time sales data
Jeff's insights will help you sharpen your sales approach and turn product knowledge into actionable revenue growth.