Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
How Can Partnerships Elevate Your Marketing?
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Masset - Content Amplified
In this episode, we interview Danya Raphael-Hoyle, Vice President of Marketing, about the power of program and affinity marketing. With experience spanning retail, hospitality, and finance, Danya shares how businesses can craft strategic partnerships to enhance customer value and drive engagement.
What you'll learn in this episode:
- How to identify and build strategic marketing partnerships
- Ways to personalize offers using customer data
- The key to managing and leveraging CRM and analytics tools
- Why understanding your audience is crucial for segmentation
- How to foster long-term relationships with partners for mutual success
Tune in for a masterclass in data-driven marketing and collaboration!