Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
How do you thrive as a one-person marketing team?
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Masset - Content Amplified
In this episode, we interview Matt Fiel, EVP of Marketing at Penrod, a healthcare-focused Salesforce consultancy. As a one-person marketing team, Matt shares his strategies for maximizing efficiency, leveraging technology, and knowing when to outsource or expand.
What you'll learn in this episode:
- How to prioritize tasks when you're the only marketer
- The role of AI, automation, and project management tools in streamlining work
- When to outsource versus handling tasks in-house
- How to make a data-driven case for growing your team
- The key metrics that justify hiring additional marketing staff
If you're navigating the challenges of running marketing solo or leading a small team, this episode is packed with insights to help you scale smartly.