Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
Listening to your audience (amazing story!) - Part 1
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Masset - Content Amplified
In this episode we interview Benjamin Gordon, a marketing leader currently at Amazon, whose career spans Apple TV+, Paramount, and Starbucks.
What you'll learn in this episode:
- How a customer-driven campaign helped Starbucks win over Canada
- The power of listening to your audience—and acting on it
- Why authenticity matters more than clever branding
- How storytelling can transform a brand from outsider to fan favorite
- Creative ways to gather consumer insights without breaking the bank
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